The Back Story

At California Cowboy we believe you can use your personal style as a secret weapon to meet new people. In analog. Not swiping or liking, but actually looking into someone's eyes and having a conversation with them. With your mouth. Our goal is to share our style weapons to make your social experience a better one. We strive to make people laugh and think twice when encountering you – one of the Vital Few – our tribe.

California Cowboy is your Trojan Horse into a conversation. We know first-hand that sartorial and social bravery – even a little self-deprecation – can result in a goat load of fun.

I look upon every day to be lost, in which I do not make a new acquaintance.

- Samuel Johnson

Break Ice. Mix into cocktails.

We have the lofty but achievable goal of sparking interesting conversation and bringing people together in an authentic, personal way. The pioneering, rebellious, and free thinking "Cowboy" culture of California inspires our lives and our sense of humor, and we hope it rubs off on you socially and sensually. There's nothing quite like owning your look to get a laugh at an irreverent party, even if it comes at your own expense. California Cowboy design concepts are inspired by our daily experiences: getting out of the water after a surf, hitting happy hour with the squad, or heading from the slopes to apres for a few bowls of loud mouth soup. Being social, active, and optimistic is core to our mission, and hopefully yours too. Engage with others when it's least expected, and if you're so inclined, Come Together.

I have never believed much in luck, and my sense of humor has tended to walk on the dark side.

- Hunter S. Thompson