The High Sierra
The World’s First Après-Ski Shirt
As life-long skiers & riders, we were stunned that no one had designed a product for the world-renowned slope-side social known as “Après”. The High Sierra is inspired by pioneering alpine Cowboys, who know how to hold a conversation - and a beer - after a day on the hill.
As Seen In
Though lined with throwback thermal, the soft High Sierra Shirt features modern utilities, including a zippered dry pocket for your phone, and—yes!—a bonus beer pocket.
The High Water is rounded out by a beer bottle pocket and sunglass loop, and once you wear it you’ll never bother with another beach top. The men’s version is also available unlined.
With its soft modal lining, classic plaid print, and comfy fit, this versatile shirt comes with a winning extra: a low-back pocket designed to carry a beer bottle.
This is the ultimate Dad shirt. Called a “wearable happy hour kit, it features custom designed floral prints, water-absorbent terry-cloth lining, plus special pockets for your phone and a frosty beverage.
This double-layered hoodie has plenty of pockets: a zip dry pocket, a secret pen pocket and a double needle-stitched bottle pocket with nylon lining perfect for a bottle of beer or other drink.
It has an almost dizzying series of pockets and activewear-inspired features, like a sunglasses clip and built-in bottle pocket (complete with beer koozie and brass-coated bottle opener).
Our
MISSION
Our mission is to inspire meaningful human connection by enabling the extrovert in everyone.
We live in a digital world. Life still happens in analog.
We design after-sport apparel with technical features aimed at getting you out of your inbox and into the moment.