We start with you, the human. Not the shirt.
As industry veterans, we know that the story for most product design goes like this: “We need to make a shirt, so let’s design it like this.” That design thinking is backwards. We ask questions; What’s important to you in your life when you’re wearing our product? What do you want to say to the world today? With our customer at the center of our process, we deliver superior, distinctive, and more thoughtfully designed products.
We know that technology may help you find the bar, but once you’re there, it’s all about connecting with the people who are there and not the ones sliding into your DM’s. Our features are designed to help you get the most out of every moment with your friends, and to be bold enough to make new ones.
Beverage Pocket... Honestly…
Bottle Opener - who doesn’t like opening someone’s brew for them?
Conversation Cards - subtle reminders that talking to people in real life is still fun.
Out of Pocket Pouch + Dry Pocket
The crown jewel of materials we’ve developed, this fabric pouch let’s you choose when you want to put your tech in its place. Cast out your demons, even if only for a minute.
Most of our pool-side styles are designed with our proprietary terry cloth. A modal blend that’s more absorbent than cotton, and softer than a baby llama bobbing her head to Hall and Oates. Feel like a Rich Girl as We Make Your Dreams (come true).
This Made in the USA blend of Bamboo and Spandex is the closest you’ll get to feeling like a pampered Japanese bovine. It's the perfect way to relax in American Made luxury while you pretend you’re being bottle-fed craft beer and massaged in a field in Kansai, Japan’s famous Wagyu region. And also, you’re pretty high.
California Cowboy design and color concepts, and specifically the names of our products, are inspired by our daily experiences: getting out of the water after a surf, hitting happy hour with the squad, or heading off the slopes to Après for a few bowls of loud mouth soup.