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Human Centered Design – California Cowboy icon

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HUMAN-CENTERED DESIGN

Design Approach:

We start with you, the human. Not the shirt.

Conception

As industry veterans, we know that the story for most product design goes like this: “We need to make a shirt, so let’s design it like this.”  That design thinking is backwards. We ask questions;  What’s important to you in your life when you’re wearing our product?  What do you want to say to the world today?  With our customer at the center of our process, we deliver superior, distinctive, and more thoughtfully designed products.

Our vision is that the right product design will lead to more meaningful experiences and serendipitous encounters with those you’ve just met - or might meet - when you’ve holstered your tech.

SOCIAL TECHNICAL APPAREL

Purposefully Designed for After Sport Socializing

Where sport is about performance, after sport is about connection.
We may never be the best surfers on the water or skiers on the mountain, but no one can out-Après us.
Our vision is that the right product design will lead to more meaningful experiences and serendipitous encounters with those you’ve just met - or might meet - once you’ve holstered your tech.
Our aim is to enable a switch from being socially anxious, to being socially confident. This is our entirely new and original way of thinking about clothing design.

Product Design

We know that technology may help you find the bar, but once you’re there, it’s all about connecting with the people who are there and not the ones sliding into your DM’s. Our features are designed to help you get the most out of every moment with your friends, and to be bold enough to make new ones.