We live in a digital world. Life still happens in Analog.
From the beginning California Cowboy has believed in bringing people together. We are social animals. We own our technology. It does not own us. These days we’ve been feeling the need to take a step back from swiping, liking, and corralling messages and DM’s. Cowboys know how to connect in a real, new-fashioned human way. Our product is designed to help you do just that.

Our Mission is to inspire meaningful human connections by helping to bring out the extrovert in everyone.

“I look upon every day to be lost, in which I do not make a new acquaintance”
Hunter S. Thompson

“There was madness in any direction, at any hour. If not across the Bay, then up the Golden Gate or down 101 to Los Altos or La Honda. . . . You could strike sparks anywhere. There was a fantastic universal sense that whatever we were doing was right, that we were winning. . .”
We like to say that in Texas, cowboys ride horses but in California, we ride mountains and waves.

So why the name California Cowboy?
Our name is a tip of the hat to the Cowboys who came before us.
Since 1849, adventurers and pioneers have converged in California, often risking their lives as they sought their future. In those days, the pioneers were looking for gold.
More recently, our state became home to a different kind of pioneer: Cowboys who have revolutionized sports, film, music, and technology. We consider ourselves social Cowboys. We’re brave enough to cut the cord for a bit to ensure we embrace the now, and live for life’s toes in the sand moments. We believe that Cowboy lives in all of us.

The High Water is rounded out by a beer bottle pocket and sunglass loop, and once you wear it you’ll never bother with another beach top. The men’s version is also available unlined.
With its soft modal lining, classic plaid print, and comfy fit, this versatile shirt comes with a winning extra: a low-back pocket designed to carry a beer bottle.
Though lined with throwback thermal, the soft High Sierra Shirt features modern utilities, including a zippered dry pocket for your phone, and—yes!—a bonus beer pocket.
This is the ultimate Dad shirt. Called a “wearable happy hour kit, it features custom designed floral prints, water-absorbent terry-cloth lining, plus special pockets for your phone and a frosty beverage.
This double-layered hoodie has plenty of pockets: a zip dry pocket, a secret pen pocket and a double needle-stitched bottle pocket with nylon lining perfect for a bottle of beer or other drink.
It has an almost dizzying series of pockets and activewear-inspired features, like a sunglasses clip and built-in bottle pocket (complete with beer koozie and brass-coated bottle opener).